Avoiding certain mistakes as a freelance content writer is very important in achieving your intended goal without your work being rejected repeatedly. While creating content, your major goal should be to attract more readers, which should reduce the bounce rate because readers who find the content interesting will read it. Making mistakes is inevitable, however, it shouldn’t stop you from achieving your objectives.
If you want to turn an ordinary piece of writing into a masterpiece, then you should stop committing these typical mistakes:
1. Lacking knowledge of who your target audience is
Every form of writing should be done with the intended audience in mind. If you don’t know who your target audience is, you won’t be able to create great content. You can’t write a compelling post or article unless you know exactly what your readership is thinking.
Do thorough research on your target audience before you begin creating your content. Make sure you understand their pain points and the solutions they seek so as to be guided in your content.
2. Using a Headline That Isn’t Attractive in yout Freelance Project
If you want your material to be seen by your target audience, you’ll need to write headlines that grab their attention and according to Copyblogger, eight out of ten people read headlines and immediately abandon the website. You reduce the visibility of your material by using a boring title because nobody has time to waste in today’s fast-paced world, therefore you must grab your reader’s attention in a matter of seconds.
3. Publishing Content That Hasn’t Been Proofread or Edited
Making grammatical errors is common, but publishing unedited content online is a mistake you should avoid at all costs. Grammatical mistakes may wreak havoc on your content and possibly your marketing plan if you decide to ignore it. According to research, 59 percent of individuals would avoid utilizing a company’s product or service if the content on its website has spelling or grammatical errors.
So, before you publish your content online, read it and re-read it numerous times. Where you lack the time to do so, you can simply get it outsourced to a professional editor.
See Also: See common mistakes writers make
4. Not Conducting In-Depth Research
While the purpose of your content is to deliver value to your readers, you must research extensively to get as much information as you can about the topic at hand. Even if you write well-written content, readers will notice a lack of information if you haven’t done any research. If your readers can find detailed information, facts, and proof that allows them to make an informed conclusion, they are more likely to be impressed.
5. Writing for the Wrong Platform
Always be aware of which writing styles are suited for which medium. You’ll need to make the appropriate changes to fit the media on which it’ll be published.
Blogs articles, social media posts, videos, infographics, and more content forms exist. Depending on your target audience and objectives, some of these are more effective than others. When writing, using the incorrect style and format might reduce the impact and effectiveness. Before you begin writing, you must first determine the type of material and the distribution medium.
Keep these in mind when you create material, and you’ll be marveled at the results you’ll get.